Close-Up (toothpaste)

Close-Up is a popular brand of toothpaste that is marketed by Unilever. It was first introduced in 1967 and was the first gel toothpaste in the world. The toothpaste is known for its unique red gel and fresh mint flavor, which is designed to freshen breath and whiten teeth.

History

Unilever launched Close-Up in 1967 as the first gel toothpaste in the world. The product was initially introduced in the United States and was later expanded to other markets worldwide. The toothpaste was designed to combine the benefits of toothpaste and mouthwash in one product, offering both cleaning and freshening properties.

Product Description

Close-Up toothpaste is a red gel that contains fluoride to help protect against tooth decay. The toothpaste also contains mouthwash, which is designed to freshen breath. The product is known for its fresh mint flavor, which is intended to leave the mouth feeling clean and refreshed.

Varieties

There are several varieties of Close-Up toothpaste available, including:

• Close-Up White Attraction - This variety is designed to whiten teeth and is infused with natural ingredients such as lemon essence and sea salt.
• Close-Up Ever Fresh - This variety offers an extra fresh flavor and is designed to provide long-lasting fresh breath.
• Close-Up Deep Action - This variety is designed to provide deep cleaning and long-lasting fresh breath.

Marketing

Close-Up toothpaste is marketed as a product that can help users achieve a close-up confident smile. The brand's marketing campaigns often focus on themes of confidence, attraction, and freshness. The product is often associated with young, confident individuals who are not afraid to get close.

See Also

• Toothpaste
• Unilever
• Fluoride
• Mouthwash

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