EasyPizza

EasyPizza is a popular online food ordering service that specializes in delivering pizza. The company was founded by Stelios Haji-Ioannou, the entrepreneur behind the low-cost airline EasyJet, and is part of the EasyGroup of companies.

History

EasyPizza was launched in 2004 as part of the EasyGroup's expansion into the food delivery market. The company initially operated as a traditional pizza delivery service, with customers placing orders over the phone. However, in 2007, EasyPizza transitioned to an online-only model, allowing customers to order pizzas directly from their website.

Business Model

EasyPizza operates on a franchise model, with individual franchisees operating their own EasyPizza outlets. This model allows the company to expand rapidly while minimizing overhead costs. Franchisees are provided with the necessary training and support to operate their outlets, including access to EasyPizza's proprietary online ordering system.

Menu

EasyPizza offers a wide range of pizzas, with a variety of toppings and crust options. Customers can also customize their pizzas, choosing from a selection of ingredients to create their own unique combinations. In addition to pizzas, EasyPizza also offers a selection of side dishes, including garlic bread, chicken wings, and salads.

Criticism

Despite its popularity, EasyPizza has faced criticism for its pricing model, which varies the price of pizzas depending on the time of day and the demand for delivery. Critics argue that this model can lead to higher prices during peak times, making the service less affordable for some customers.

See Also

• Online food ordering
• Pizza delivery
• EasyGroup