Genki Sushi

Genki Sushi in Shibuya 201506

Genki Sushi concept store in apm 2016

Genki Sushi is a chain of conveyor belt sushi restaurants established in Japan. The company is renowned for its innovative approach to sushi service, including the use of a kaiten-zushi (conveyor belt) system and, in some locations, high-speed sushi trains to deliver food directly to customers. Genki Sushi has expanded globally, with outlets in several countries, including the United States, Singapore, Hong Kong, and beyond, making it a significant player in the international sushi restaurant market.

History

Genki Sushi was founded in 1968 by Fumio Saito in Shibuya, Tokyo, with the aim of providing a new and efficient way of serving sushi. The introduction of the conveyor belt system revolutionized the sushi dining experience, allowing for quicker service and the ability to serve more customers at once. Over the years, Genki Sushi has continued to innovate, incorporating technology such as touch screen menus and automated sushi trains that deliver food directly to customers' tables.

Concept and Dining Experience

The core concept of Genki Sushi revolves around the kaiten-zushi system, where sushi plates are placed on a rotating conveyor belt that moves past every table and counter seat. Customers can freely pick any plate that catches their eye, making it a dynamic and interactive dining experience. The price of the sushi is typically determined by the color and type of plate, allowing customers to manage their spending.

In addition to the traditional conveyor belt, some Genki Sushi locations feature a high-tech ordering system. Customers place orders via a touch screen at their table, and the ordered items are delivered directly to them on a speedy sushi train, ensuring freshness and reducing waiting times.

Menu

Genki Sushi offers a wide range of sushi and Japanese dishes. The menu includes classic sushi options such as nigiri, sashimi, and maki rolls, along with a variety of side dishes, soups, and desserts. The chain is also known for incorporating local flavors and ingredients in its menu items in different countries, catering to local tastes while maintaining a core selection of traditional Japanese sushi.

Global Presence

Since its inception, Genki Sushi has expanded its operations globally. The brand's international presence includes locations in Asia, the Pacific, and the United States, each maintaining the high standards of quality and service established by the original outlet in Tokyo. This global expansion has helped introduce the concept of kaiten-zushi to a worldwide audience, contributing to the global popularity of sushi.

Challenges and Innovations

Like any global restaurant chain, Genki Sushi has faced challenges, including cultural adaptation and competition from other sushi and Japanese cuisine restaurants. However, its focus on innovation, quality, and customer service has allowed it to remain a popular choice among sushi enthusiasts. The company's use of technology, such as automated delivery systems and electronic ordering, has set it apart from traditional sushi restaurants, offering a unique dining experience that combines tradition with modern convenience.

See Also

• Sushi
• Conveyor belt sushi
• Japanese cuisine
• List of sushi restaurants