HokBen

File:Hokben (2013).svg

File:Hokben (2013).svg

HokBen (formerly known as Hoka Hoka Bento) is a popular fast food restaurant chain in Indonesia that specializes in Japanese-style cuisine. Established in 1985, HokBen has grown to become one of the most recognized brands in the Indonesian fast food industry.

History

HokBen was founded by Hendra Arifin and his wife, who were inspired by the Japanese bento concept. The first restaurant was opened in Jakarta, and it quickly gained popularity due to its unique offering of Japanese food in a fast food format. Over the years, HokBen expanded its menu and opened numerous outlets across Indonesia.

Menu

HokBen offers a variety of Japanese dishes, including bento boxes, tempura, teriyaki, and sushi. The menu is designed to cater to local tastes while maintaining the authenticity of Japanese cuisine. Some of the popular items include:

• Bento Special
• Chicken Teriyaki
• Beef Yakiniku
• Ebi Furai
• Kani Roll

Locations

HokBen has a widespread presence in Indonesia, with outlets in major cities such as Jakarta, Bandung, Surabaya, and Bali. The chain continues to expand, aiming to reach more customers across the country.

Corporate Social Responsibility

HokBen is also known for its corporate social responsibility (CSR) initiatives. The company engages in various activities aimed at giving back to the community, including environmental conservation efforts and educational programs.

Rebranding

In 2013, Hoka Hoka Bento rebranded itself as HokBen to create a more modern and catchy name. The rebranding included a new logo and updated restaurant interiors to enhance the dining experience.

See Also

• Japanese cuisine
• Fast food
• Bento
• List of restaurant chains in Indonesia

External Links

Official website