ILoo

iLoo was a concept developed by Microsoft in 2003 as a portable toilet equipped with internet access. The idea was to provide users with the ability to browse the internet while using a public restroom. The iLoo was part of a marketing campaign by Microsoft's MSN division in the United Kingdom.

Concept

The iLoo was designed to be a high-tech portable toilet with a wireless internet connection, a keyboard, and a screen. The concept aimed to combine the convenience of a portable toilet with the functionality of an internet kiosk. The iLoo was intended to be used at outdoor events such as music festivals and public gatherings.

Features

The iLoo was planned to include the following features:

• A wireless internet connection provided by Wi-Fi.
• A waterproof keyboard and screen for browsing the internet.
• A toilet paper dispenser with advertisements printed on the sheets.
• A sound system for playing music or other audio content.

Public Reaction

The announcement of the iLoo received mixed reactions from the public and the media. Some people saw it as a humorous and innovative idea, while others criticized it as unnecessary and impractical. The concept sparked discussions about the extent to which technology should be integrated into everyday activities.

Cancellation

Shortly after the announcement, Microsoft decided to cancel the iLoo project. The company stated that the concept was a joke that had been taken too seriously. Despite the cancellation, the iLoo remains a notable example of unconventional marketing strategies and the integration of technology into unexpected areas.

Legacy

The iLoo is often cited in discussions about unusual and innovative marketing campaigns. It serves as an example of how companies can push the boundaries of traditional marketing to create buzz and attract attention.

See Also

• Portable toilet
• Internet kiosk
• Wi-Fi
• Microsoft
• Marketing