I Want My Maypo

I Want My Maypo

I Want My Maypo is a popular advertising campaign that was launched in the 1950s to promote the breakfast cereal called Maypo. The campaign featured a catchy jingle and became a cultural phenomenon in the United States.

History

Maypo was a hot cereal made from oats and was introduced by the Maltex Company in the early 1950s. Despite its nutritional benefits, Maypo struggled to gain popularity among consumers. In an effort to boost sales, the company enlisted the help of advertising agency Ogilvy & Mather to create a memorable campaign.

The "I Want My Maypo" campaign was launched in 1956 and quickly became a hit. The campaign featured a television commercial that showcased a young boy named Marky who refused to eat anything other than Maypo for breakfast. The jingle, which went "I want my Maypo, I want my Maypo," became an earworm and was soon heard in households across the country.

Impact

The "I Want My Maypo" campaign had a significant impact on the sales of Maypo cereal. The catchy jingle and the relatable story of a stubborn child resonated with consumers, leading to a surge in demand for the product. The campaign helped Maypo become a household name and solidified its position in the competitive breakfast cereal market.

Legacy

The success of the "I Want My Maypo" campaign led to its enduring legacy in popular culture. The jingle became a cultural catchphrase and was referenced in various forms of media, including television shows, movies, and even other advertising campaigns. The campaign's impact on advertising and marketing strategies is still studied and referenced by professionals in the industry.