Kylie Cosmetics

Kylie Lip Kit box redesign

Kylie Cosmetics Concealers

Kylie Cosmetics is an American cosmetics company founded by Kylie Jenner. Launched in 2015 as Kylie Lip Kits, the company was rebranded as Kylie Cosmetics in 2016. It is known for its lip kits, which are a combination of liquid lipstick and lip liner, as well as other beauty products including eyeshadows, blushes, highlighters, and skincare products.

History

Kylie Cosmetics was initially launched as Kylie Lip Kits in November 2015, with the idea stemming from Jenner's personal interest in makeup and cosmetics. The initial release of the lip kits was highly successful, selling out within minutes. This success led to the rebranding of the company to Kylie Cosmetics in 2016, allowing for the expansion of its product line beyond lip kits.

Products

The brand's signature product, the lip kit, consists of a matching liquid lipstick and lip liner. Kylie Cosmetics has since expanded its range to include a variety of makeup products such as eyeshadow palettes, concealers, highlighters, and blushes. In addition to makeup, Kylie Cosmetics has also launched skincare products under the brand Kylie Skin in 2019.

Business Model

Kylie Cosmetics utilizes a direct-to-consumer sales model, primarily selling products online through its website. The brand has also engaged in limited retail partnerships. Social media has played a significant role in the brand's marketing strategy, with Jenner using her substantial social media following to promote products.

Controversies

Kylie Cosmetics has faced criticism and controversy, including allegations of overpriced products and issues with product quality. The brand has also been part of discussions regarding the impact of celebrity endorsements on consumer expectations and the beauty industry.

Impact

Kylie Cosmetics has had a significant impact on the beauty industry, particularly in terms of marketing and direct-to-consumer sales. Jenner's use of social media for product promotion has been noted as a successful strategy that has influenced how beauty brands market their products.

See Also

• Cosmetics industry
• Social media marketing
• Direct-to-consumer