Lancôme

Lancome NYC Boutique Exterior

DFS Galleria Customhouse Lancôme 2013

Lancôme Life Pharmacy Queensgate 2015

Pan Democratic Boycott Loreal in CWB Times Square 20160608

Lancome Kiosk in CWB Lane Crawford after protest 20160608

Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers skin care, fragrances, and makeup at higher-end prices. Founded in 1935 by Armand Petitjean in France, with the goal of delivering French elegance across the world, the brand has become a symbol of high quality, luxury, and sophistication.

History[edit | edit source]

The history of Lancôme begins with its founder, Armand Petitjean, who was inspired by the ruins of a castle, Le Château de Lancosme, while vacationing in the French countryside. The name "Lancôme" was born from the ruins, and the roses in the area inspired the company's symbol of the single golden rose. Lancôme was officially founded on 21 February 1935, launching its first five fragrances at the World's Fair in Brussels, Belgium. The company expanded its product range to include makeup and skincare products over the years. Lancôme was acquired by L'Oréal in 1964, which significantly expanded its presence across the globe.

Products[edit | edit source]

Lancôme offers a wide range of luxury beauty products, including:

Skincare: Lancôme is renowned for its advanced skin care products, which include anti-aging creams, serums, moisturizers, cleansers, and toners, designed to cater to a variety of skin types and concerns.
Makeup: The brand offers a comprehensive range of makeup products, including foundations, mascaras, eyeliners, eyeshadows, lipsticks, and blushes, known for their quality and innovation.
Fragrances: Lancôme has created some of the most iconic perfumes in the world, such as La Vie Est Belle, Trésor, and L'Autre Ôud, among others.

Innovation and Technology[edit | edit source]

Lancôme is recognized for its commitment to research, innovation, and technology. The brand has its own research laboratories, where scientists work on developing new products and technologies to address various skin concerns and improve the effectiveness of its beauty products. Lancôme's innovations include the first long-lasting lipstick and the first fast-acting skin serum.

Sustainability and Social Responsibility[edit | edit source]

Lancôme is also committed to sustainability and social responsibility. The brand has initiated several projects aimed at empowering women, supporting literacy and education, and promoting environmental sustainability. Lancôme's commitment to these causes is part of its broader effort to make a positive impact on society and the planet.

Marketing and Collaboration[edit | edit source]

Lancôme is known for its sophisticated marketing campaigns and collaborations with celebrities, makeup artists, and influencers. The brand has worked with some of the most famous faces in the world as ambassadors, including Julia Roberts, Penélope Cruz, and Lupita Nyong'o, to name a few. These collaborations help Lancôme maintain its image as a luxury brand that is both classic and contemporary.

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