Laura Mercier Cosmetics

Laura Mercier Brand Logo 2018 JPG

Laura Mercier Cosmetics is a cosmetics brand that was founded by French makeup artist Laura Mercier in 1996. The brand is renowned for its focus on creating a 'flawless face' and is particularly well-known for its foundation and setting powder products. Laura Mercier Cosmetics offers a wide range of makeup products including eyeshadow, lipstick, and skincare items, catering to a diverse clientele seeking high-quality and luxurious beauty products.

History

Laura Mercier, the founder, began her career as a makeup artist in Paris before moving to New York City to work as a contributor to magazines such as Elle and Vogue. Her experience in the beauty industry, coupled with her desire to create makeup products that enhanced natural beauty without masking it, led to the creation of Laura Mercier Cosmetics. The brand quickly gained popularity for its innovative products, particularly the Translucent Loose Setting Powder and the Tinted Moisturizer, which have become iconic in the beauty world.

Philosophy

The core philosophy of Laura Mercier Cosmetics is to emphasize and enhance one's natural beauty. The brand advocates for a "less is more" approach, focusing on skincare and light makeup to create a flawless look. This philosophy is encapsulated in the brand's approach to the 'flawless face', a concept that has been central to Laura Mercier's products and techniques.

Products

Laura Mercier Cosmetics offers a comprehensive range of beauty products, including:

• Foundation: Known for their lightweight formula and natural coverage.
• Setting Powder: The Translucent Loose Setting Powder is a best-seller, praised for its ability to set makeup for long-lasting wear.
• Eyeshadow: Offers a variety of shades and finishes, from matte to shimmer.
• Lipstick: Available in numerous colors and finishes, including matte, satin, and gloss.
• Skincare: A line of products designed to prepare the skin for makeup application, ensuring a smoother and more flawless finish.

Impact

Laura Mercier Cosmetics has had a significant impact on the beauty industry, with its emphasis on natural beauty and quality products. The brand has been credited with popularizing the 'no-makeup' makeup look, a trend that focuses on using makeup to enhance rather than cover up one's features. Its products, especially the setting powder and tinted moisturizer, have received numerous awards and accolades from beauty experts and publications.

See Also

• Makeup artist
• Cosmetics industry
• Natural beauty
• Beauty trends