Monster Beverage

Monster Beverage

Monster Beverage Corporation is an American beverage company that manufactures energy drinks including the popular Monster Energy line. The company was originally known as Hansen's Natural and was founded in 1935. It was later renamed to Monster Beverage Corporation in 2012.

History

The company was originally a family-owned business that sold juice products. In 1992, the company was acquired by the Coca-Cola Company. The acquisition led to the development of the Monster Energy drink in 2002, which quickly gained popularity and became the company's flagship product.

Products

Monster Beverage Corporation's main product is the Monster Energy drink. The company also produces other beverages such as Relentless, Full Throttle, and Burn. Each of these products has a unique flavor and energy-boosting ingredients.

Marketing and Sponsorship

Monster Beverage Corporation is known for its aggressive marketing strategies. The company sponsors various sports events and athletes, particularly in extreme sports. Some of the sports they sponsor include Motocross, BMX, and Snowboarding.

Controversies

Despite its success, Monster Beverage Corporation has faced several controversies. These include lawsuits related to the safety of its products and allegations of misleading marketing practices.

See Also

• Energy drink
• Coca-Cola Company
• List of energy drinks

External Links

• Official Website

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