Neutrogena

Neutrogena Norwegian Formula Hand Cream

Photo of Neutrogena Pink Grapefruit Wash and Scrub

Prachi Desai at Launch of Neutrogena's products (8)

Neutrogena is a American brand of skin care, hair care and cosmetics, that is headquartered in Los Angeles, California. Founded in 1930 by Emanuel Stolaroff, the company was originally a small cosmetics company named Natone. It is now part of the Johnson & Johnson conglomerate, which acquired it in 1994.

History

The history of Neutrogena dates back to 1930, when Emanuel Stolaroff started a small company named Natone, primarily aimed at supplying products to beauty salons associated with the Hollywood film industry. The brand took a significant turn in 1954, when Stolaroff met a Belgian chemist who had created a unique soap that was clear, amber, and cleaned without leaving any residue. This product was remarkable in that it returned the skin to its natural pH levels quickly and was therefore named Neutrogena soap. The success of this soap was the foundation upon which the Neutrogena brand was built.

In 1962, the company officially changed its name to Neutrogena Corporation. Its focus on mild, clear soap that was kind to the skin set it apart from other cosmetics companies of the time. Neutrogena continued to grow by expanding its product line to include a wide range of skin and hair care products, all marketed with an emphasis on cleanliness and simplicity.

Products

Neutrogena offers a wide variety of products for skin care, hair care, and cosmetics. Its skin care line includes products for cleansing, acne, moisturizing, anti-aging, and sun protection. The brand is well-known for its dermatologist-recommended products, including the Neutrogena Rainbath Refreshing Shower and Bath Gel, Neutrogena Norwegian Formula Hand Cream, and the Neutrogena Ultra Sheer Dry-Touch Sunscreen.

In the realm of cosmetics, Neutrogena has developed a range of products that include foundations, concealers, and lip products, designed to provide a natural look while promoting skin health. The hair care products from Neutrogena focus on scalp health and include shampoos and conditioners for a variety of hair types and concerns.

Innovation and Research

Neutrogena is recognized for its commitment to innovation and research in dermatology. The company invests in scientific research to develop new products and improve existing ones, ensuring they meet the highest standards of safety and effectiveness. Neutrogena's approach to product development often involves collaboration with dermatologists to create products that address specific skin care needs and concerns.

Environmental and Social Responsibility

Neutrogena has taken steps to address environmental and social issues by reducing its carbon footprint, improving packaging sustainability, and supporting various social causes. The brand is involved in initiatives aimed at promoting skin health education and providing aid to communities in need.

Conclusion

Neutrogena has established itself as a leading brand in the skin care, hair care, and cosmetics industry through its commitment to quality, innovation, and customer care. With a history that spans over 90 years, the brand continues to evolve, offering products that cater to the diverse needs of consumers worldwide, while maintaining its core values of simplicity, cleanliness, and dermatologist-recommended formulations.

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