Paddle Pop

Paddle Pop[edit | edit source]

Paddle Pop is a popular brand of ice cream that originated in Australia in 1953. It is produced by the multinational company Unilever and is sold in over 20 countries worldwide. The brand is known for its wide variety of flavors and its iconic lion mascot, Max.

History[edit | edit source]

Paddle Pop was first introduced by Streets Ice Cream in Australia in 1953. The brand quickly gained popularity due to its unique flavors and affordable price. Over the years, Paddle Pop has expanded its product range to include a variety of ice cream types and flavors.

Products[edit | edit source]

Paddle Pop offers a wide range of ice cream products. Some of the most popular ones include:

Rainbow Paddle Pop: This is the most iconic Paddle Pop flavor. It is a mix of several fruit flavors and is known for its colorful appearance.

Chocolate Paddle Pop: This is a classic chocolate-flavored ice cream. It is one of the original Paddle Pop flavors and remains a favorite among consumers.

Bubblegum Paddle Pop: This is a bubblegum-flavored ice cream. It is known for its bright blue color and sweet taste.

Marketing[edit | edit source]

Paddle Pop is known for its creative marketing strategies. The brand's mascot, Max, is a lion who is often featured in Paddle Pop's advertising campaigns. In addition, Paddle Pop has also released a series of animated films and online games to engage with its young audience.