Timotei

Timotei is a brand of shampoo that is owned by Unilever. The brand was first introduced in the 1980s and is marketed worldwide. Timotei products are known for their natural ingredients, such as herbs and flowers, which are used to create a variety of different formulas. The brand's name is derived from the Finnish word for timothy-grass, a common ingredient in many of its products.

History[edit | edit source]

Timotei was first launched in Sweden in the early 1980s. The brand quickly gained popularity due to its unique approach to hair care, which focused on using natural ingredients to nourish and protect the hair. In the following years, Timotei expanded its product range to include conditioners, styling products, and body washes.

Products[edit | edit source]

Timotei offers a wide range of hair care products, including shampoos, conditioners, and styling products. The brand's products are formulated with natural ingredients, such as herbs and flowers, to provide gentle care for the hair. Some of the most popular Timotei products include the Pure line, which is free from silicones, parabens, and colorants, and the Golden Highlights shampoo, which is designed to enhance the natural highlights in blonde hair.

Marketing[edit | edit source]

Timotei's marketing campaigns have often focused on the brand's commitment to natural beauty. The brand's advertisements often feature women in natural settings, such as fields and forests, to emphasize the natural ingredients used in its products. In addition, Timotei has also used its marketing campaigns to promote its commitment to sustainability and environmental responsibility.