Weetabix Limited

Weetabix Limited

Weetabix Limited is a renowned British food company that is best known for its breakfast cereal products. The company was established in 1932 and has since grown to become a leading name in the food industry, with its products being sold in over 90 countries worldwide.

History

Weetabix Limited was founded in 1932 by two South African entrepreneurs, Frank George and Bennison Osborne. The company initially started as the British and African Cereal Company Limited, but later changed its name to Weetabix Limited in 1936. Over the years, the company has undergone several ownership changes, with the most recent being in 2017 when it was acquired by Post Holdings.

Products

Weetabix Limited offers a wide range of breakfast cereal products. The company's flagship product is the Weetabix cereal, which is made from whole grain wheat. Other popular products from the company include Alpen, a muesli cereal, Ready Brek, an instant porridge, and Weetos, a chocolate-flavored cereal.

Manufacturing and Distribution

Weetabix Limited operates two manufacturing facilities in the UK, located in Kettering and Corby. The company also has a manufacturing facility in Kenya, which caters to the African market. Weetabix Limited's products are distributed globally, with a strong presence in Europe, North America, and Africa.

Sustainability

Weetabix Limited is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The company sources 100% of its wheat from local farmers within a 50-mile radius of its factories, reducing the carbon footprint associated with transportation. Additionally, Weetabix Limited has invested in renewable energy sources for its manufacturing facilities, including solar power and biomass.

See Also

• Breakfast cereal
• Post Holdings
• Sustainability in the food industry

References

• Official Website
• Post Holdings Official Website

External Links

• Weetabix Limited Official Website
• Post Holdings Official Website