White Mischief (liquor)

White Mischief is a brand of vodka produced by United Spirits Limited, a subsidiary of the United Breweries Group. It is one of the most popular vodka brands in India and is known for its smooth taste and affordable pricing.

History

White Mischief was introduced in the Indian market in the early 1990s. The brand quickly gained popularity due to its quality and competitive pricing. Over the years, it has maintained a significant market share in the Indian vodka segment.

Production

White Mischief vodka is distilled from grain and undergoes multiple distillation processes to ensure purity and smoothness. The vodka is then filtered through activated charcoal to remove any impurities, resulting in a clean and crisp taste.

Variants

White Mischief offers several variants to cater to different consumer preferences. These include:

• White Mischief Ultra Pure
• White Mischief Strawberry+Ginseng
• White Mischief Mango+Mint
• White Mischief Green Apple+Cinnamon

Marketing

The brand has employed various marketing strategies to maintain its position in the market. White Mischief is known for its vibrant and youthful advertising campaigns, often featuring popular Bollywood celebrities and models. The brand also sponsors various events and parties, aligning itself with a fun and lively image.

Awards

White Mischief has received several awards for its quality and taste. It has been recognized in various international spirits competitions, further establishing its reputation as a premium vodka brand.

See also

• Vodka
• United Spirits Limited
• United Breweries Group
• Alcoholic beverages in India