Yoshinoya

Yoshinoya is a Japanese multinational fast food chain, and the second-largest chain of gyūdon (beef bowl) restaurants. The chain was established in Japan in 1899. Its motto is "Tasty, low-priced, and quick". It has its headquarters in Kita, Tokyo.

History

Yoshinoya was established in 1899 by Eikichi Matsuda, who opened his restaurant in Nihonbashi, a fish market in Chūō, Tokyo. The modern, global business dates from 1958, when Mizuho Matsuda, son of Eikichi Matsuda, opened the first Yoshinoya restaurant outside Japan, in Los Angeles, California, United States.

Menu

Yoshinoya's signature dish is gyūdon, which is thinly sliced beef, cooked in a sweet soy sauce based broth and served on top of steamed rice. Other popular items include chicken bowls, vegetable bowls, and the ebi fry (fried shrimp) bowl. In addition to the regular menu, Yoshinoya also offers seasonal and regional dishes.

International Expansion

Yoshinoya operates in several countries including the United States, Hong Kong, Cambodia, Malaysia, Philippines, Singapore, Taiwan, Japan, and recently in Indonesia. Each Yoshinoya branch adapts its menu to the eating habits of its country, like serving chicken teriyaki and miso soup in the United States, and kimchi in South Korea.

See also

• List of fast food restaurant chains
• Japanese cuisine
• Gyūdon