Balance bar

The Balance Bar Logo, 2012

Balance Bar is a prominent brand known for its line of nutritional energy bars. The foundation of these bars is the 40-30-30 dietary principle, emphasizing a balanced diet comprising 40% carbohydrates, 30% proteins, and 30% fats.

History

The brand made its debut in the health and wellness market in 1992. Its unique selling proposition, the 40-30-30 dietary principle, was heavily influenced by the nutritional philosophy introduced by Dr. Barry Sears, a notable biochemist.

40-30-30 Dietary Principle

Dr. Barry Sears popularized the concept of the 40-30-30 nutritional balance. This dietary principle is centered around the belief that one's diet should consist of 40% carbohydrates, 30% protein, and 30% dietary fat. Dr. Sears later expanded upon this concept in his series of Zone diet books, emphasizing the importance of a balanced intake of macronutrients for optimal health.

Product Line

Since its inception, Balance Bar has developed an extensive range of products to cater to various dietary needs and preferences:

• Balance bar: The original product, encapsulating the essence of the 40-30-30 philosophy.
• Balance gold: An enhanced version offering a rich taste experience.
• Balance trail mix: A mix incorporating various nuts and fruits, ideal for those on the move.
• Balance plus: An advanced formula with added nutrients.
• Balance carbWell: Formulated for those monitoring their carbohydrate intake.
• Balance gold crunch: A crunchy delight with a 40-30-30 nutritional profile.
• Balance outdoor: Designed for outdoor enthusiasts, providing sustained energy.
• Balance organic: Made with 100% organic ingredients.
• Balance 100 calories: A controlled calorie intake option, perfect for calorie-conscious individuals.
• Balance bare: A minimalist approach, focusing on raw and natural ingredients.
• 40-30-30 balance drink mix: A beverage mix that upholds the same nutritional balance philosophy.

See Also

• Energy bar
• Zone diet
• Nutritional supplements

External Links

• Official Balance Bar Website

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