Mood

Mood (also known as affective state) is an emotional state. In contrast to emotions, feelings, or affects, moods are less specific, less intense and less likely to be provoked or instantiated by a particular stimulus or event. Moods are typically described as having either a positive or negative valence. In other words, people usually talk about being in a good mood or a bad mood.

Overview

Mood is an internal, subjective state but it often can be inferred from posture and other behaviors. "We can be sent into a mood by an unexpected event, from the happiness of seeing an old friend to the anger of discovering betrayal by a partner. We may also just fall into a mood."

Research also shows that a person's mood can influence how they process advertising. Mood has been found to interact with gender to affect consumer processing of information.

Theories

Some theories on moods include Disposition Theory which suggests that mood is related to the personality traits of the individual: Negative affectivity is related to negative mood, and Positive affectivity is related to positive mood. Mood management theory posits that the consumption of messages and the choices people make about what messages to consume are in part determined by people’s moods. Mood congruency theory proposes that our moods dictate the type of events to which we pay attention.

Mood disorders

Mood disorder is a group of diagnoses in the Diagnostic and Statistical Manual of Mental Disorders classification system where a disturbance in the person's mood is hypothesized to be the main underlying feature. The classification is known as mood (affective) disorders in ICD 10.

See also

• Emotion
• Feeling
• Affect (psychology)
• Mood disorder
• Mood swing
• Mood (psychology)

References

Mood Resources
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