Snapple

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper. The company was founded in 1972 and is based in Plano, Texas. Snapple is known for its wide variety of flavors and its quirky marketing campaigns.

History[edit | edit source]

Snapple was founded by Leonard Marsh, Hyman Golden, and Arnold Greenberg in 1972. The company originally sold natural fruit juices to health food stores under the name Unadulterated Food Products. The name "Snapple" was derived from a carbonated apple juice product that had a "snappy apple taste."

In the 1980s, Snapple began to expand its product line to include iced tea and other juice drinks. The brand gained popularity in the 1990s with its "Made from the Best Stuff on Earth" slogan and humorous advertising campaigns featuring Wendy Kaufman, known as the "Snapple Lady."

Products[edit | edit source]

Snapple offers a wide range of beverages, including iced tea, lemonade, fruit punch, and diet drinks. Some of the most popular flavors include:

Lemon Tea
Peach Tea
Raspberry Tea
Kiwi Strawberry
Mango Madness

Snapple is also known for its "Real Facts" printed under the bottle caps, which provide interesting trivia and facts.

Marketing[edit | edit source]

Snapple's marketing campaigns have been a significant factor in its success. The brand has used various slogans over the years, including "Made from the Best Stuff on Earth" and "The Best Stuff on Earth Just Got Better." Snapple has also engaged in various promotional activities, such as sponsoring the Howard Stern Show and Rush Limbaugh's radio program.

Ownership[edit | edit source]

Snapple has changed ownership several times throughout its history. In 1994, it was acquired by Quaker Oats Company for $1.7 billion. However, Quaker Oats struggled to integrate Snapple into its portfolio and sold it to Triarc Companies in 1997 for $300 million. In 2000, Snapple was sold to Cadbury Schweppes, which later spun off its beverage division to form Dr Pepper Snapple Group. In 2018, Dr Pepper Snapple Group merged with Keurig Green Mountain to form Keurig Dr Pepper.