Yonghe King

Yonghe King[edit | edit source]

Yonghe King is a popular fast-food chain in China, specializing in Chinese-style fast food, particularly soy milk and Chinese doughnuts. The brand is owned by Jollibee Foods Corporation, a multinational chain of fast food restaurants based in the Philippines.

History[edit | edit source]

Yonghe King was established in Shanghai in 1995. It was named after the Yonghe District in Beijing, where the founders were originally from. The brand was acquired by Jollibee Foods Corporation in 2004, marking Jollibee's entry into the Chinese market.

Menu[edit | edit source]

The menu at Yonghe King is a blend of traditional Chinese breakfast items and fast food. Some of the most popular items include soy milk, Chinese doughnuts, and rice rolls. The brand is also known for its noodle dishes, which are served with a variety of toppings.

Locations[edit | edit source]

As of 2020, Yonghe King has over 300 locations across China. The majority of these are in Shanghai, but the brand has a presence in many other major cities, including Beijing, Guangzhou, and Shenzhen.

Business Model[edit | edit source]

Yonghe King operates on a franchise model, with the majority of its locations owned and operated by franchisees. The brand is known for its strong training and support systems, which have helped it to maintain consistent quality across its locations.

Reception[edit | edit source]

Yonghe King has been well received in China, with many customers praising its affordable prices and high-quality food. The brand has also been recognized with several awards, including the China Chain Store & Franchise Association's "Top 10 Fast Food Brands in China" award.