Bollé Brands

Skier wearing goggles and blue jacket (cropped to focus on helmet and goggles)

Bollé Brands is a company that specializes in the design and manufacturing of sports and lifestyle eyewear, helmets, and accessories. The company has a rich history dating back to its foundation in 1888 in Oyonnax, France, by Seraphin Bollé. Initially, Bollé Brands focused on the creation of combs and hair accessories made from boxwood and horn. However, it wasn't until the 20th century that the company shifted its focus towards the eyewear industry, marking the beginning of its journey into becoming a globally recognized brand in the sports and lifestyle market.

History

The transition towards eyewear began in 1936 when Bollé introduced its first sunglasses and optical frames. The post-war era saw a significant expansion in Bollé's product line with the introduction of safety glasses and goggles, which laid the foundation for the company's reputation in the protective eyewear market. In the 1960s, Bollé further cemented its position in the industry with the launch of its first ski goggles, a move that would eventually lead to the brand becoming synonymous with high-quality sports and outdoor eyewear.

Throughout the decades, Bollé Brands has continued to innovate, introducing new technologies and materials to improve the performance and safety of its products. This includes the development of advanced lens technologies for enhanced visual clarity and protection, as well as the use of lightweight, durable materials for frames and helmets.

Products

Bollé Brands' product portfolio is diverse, encompassing a wide range of items designed for various sports and outdoor activities. These include:

• Sunglasses: Offering both lifestyle and performance models, Bollé sunglasses are known for their advanced lens technologies, such as polarized lenses and photochromic lenses, which adapt to changing light conditions.
• Ski Goggles: Bollé's ski goggles feature anti-fog and anti-scratch technologies, providing clear vision and protection on the slopes.
• Helmets: The company produces helmets for skiing, cycling, and other sports, focusing on safety, comfort, and aerodynamics.
• Safety Eyewear: Bollé also offers a range of protective eyewear designed for industrial and construction applications, emphasizing eye safety without compromising on comfort or style.

Innovation and Technology

Bollé Brands is committed to innovation, constantly researching and developing new technologies to enhance the performance and safety of its products. This includes the use of high-quality materials, such as polycarbonate lenses, which offer superior impact resistance and UV protection. The company also invests in lens technology, including its proprietary polarized lens technology that reduces glare and improves visual clarity.

Sponsorships and Partnerships

Bollé Brands actively engages in sponsorships and partnerships with athletes, teams, and events across various sports disciplines. These collaborations not only help in promoting the brand but also provide valuable feedback for product development, ensuring that Bollé products meet the high demands of professional athletes and sports enthusiasts alike.

Corporate Social Responsibility

Bollé Brands is dedicated to corporate social responsibility, with initiatives focusing on environmental sustainability, community engagement, and ethical business practices. The company strives to minimize its environmental impact through eco-friendly manufacturing processes and sustainable materials.

Conclusion

Bollé Brands has established itself as a leader in the sports and lifestyle eyewear and helmet market, with a commitment to quality, innovation, and safety. Through its rich history, diverse product range, and dedication to sustainability and social responsibility, Bollé continues to set the standard in the industry.

Bollé Brands Resources
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