Charles Leiper Grigg

Charles Leiper Grigg

Charles Leiper Grigg
Born	(1868-05-11)May 11, 1868 Price's Branch, Missouri, U.S.
Died	February 17, 1940(1940-02-17) (aged 71) St. Louis, Missouri, U.S.
Occupation	Inventor, businessman

Charles Leiper Grigg (May 11, 1868 – February 17, 1940) was an American inventor and businessman, best known for creating the popular soft drink, 7 Up.

Early Life and Education

Grigg was born on May 11, 1868, in Price's Branch, Missouri. He grew up in a farming family and developed an interest in chemistry and inventing from a young age. Grigg attended local schools and later pursued further education in chemistry at a university.

Career

Invention of 7 Up

In 1929, Grigg introduced his most famous creation, 7 Up. Originally named "Bib-Label Lithiated Lemon-Lime Soda," the name was later changed to 7 Up to highlight the drink's seven main ingredients. The beverage quickly gained popularity due to its refreshing taste and unique branding.

Business Success

Grigg founded The Howdy Corporation to market and distribute 7 Up. He employed innovative marketing strategies, including catchy slogans and advertising campaigns, to promote the drink. Under Grigg's leadership, 7 Up became one of the leading soft drink brands in the United States.

Legacy

Grigg's invention, 7 Up, remains a popular soft drink worldwide. His innovative approach to marketing and branding set a precedent for future beverage companies. Grigg's contributions to the soft drink industry have left a lasting impact.