Discovery Zone

Discovery Zone (DZ) was a chain of entertainment facilities featuring games and elaborate indoor mazes designed for young children, including roller slides, climbing play structures and ball pits. The company was founded in 1989 in Kansas City, Missouri, and at its peak, operated 347 stores across the United States and Canada.

History

Ron Matsch, a former executive at Chuck E. Cheese, founded Discovery Zone in 1989. The company was initially a joint venture between Blockbuster Entertainment and IBM. The first location opened in Kansas City, Missouri, and the concept quickly gained popularity due to its unique blend of physical activity and interactive play.

In 1993, Blockbuster Entertainment became the majority owner of Discovery Zone. Under Blockbuster's ownership, the company expanded rapidly, opening hundreds of locations across the United States and Canada. However, despite its initial success, Discovery Zone faced financial difficulties due to rapid expansion and high operating costs.

In 1996, Discovery Zone filed for Chapter 11 bankruptcy protection. The company attempted to restructure and emerge from bankruptcy, but was ultimately unsuccessful. In 1999, the remaining Discovery Zone locations were sold to CEC Entertainment, the parent company of Chuck E. Cheese.

Legacy

Despite its closure, Discovery Zone has left a lasting impact on the indoor play center industry. Its innovative play structures and emphasis on physical activity have influenced many modern play centers. The brand has also maintained a cult following, with many adults who visited Discovery Zone as children fondly remembering their experiences.

See also

• Chuck E. Cheese
• Blockbuster Entertainment
• CEC Entertainment

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