Gillette

File:1989 Gillette Sensor.jpg

1989 Gillette Sensor

File:1989 Gillette Sensor.jpg

1989 Gillette Sensor

Gillette

Vintage Advert for the Milady Decollete Gillette Razor - 1916 (5248628800)

Vintage Gillette Khaki U.S. Army Safety Razor Set, Model 102 Razor, Serial No. G504335, Made In USA For Use By Soldiers In World War I, Marked Property U.S. Army, Circa 1918

Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Founded in 1901 by King C. Gillette as the American Safety Razor Company, Gillette has been at the forefront of innovation in the field of personal grooming and shaving products. The brand's history is marked by the introduction of the first safety razor with disposable blades, a revolutionary product that changed the way men shaved and significantly contributed to the personal care industry.

History[edit | edit source]

The inception of Gillette can be traced back to the early 20th century when King C. Gillette envisioned a razor that could be used several times before the blade needed to be disposed of, contrasting with the straight razors used at the time which required regular sharpening. This idea led to the creation of the safety razor, a product that would become synonymous with the Gillette brand. In 1904, Gillette obtained a patent for his version of the safety razor, and the company began mass production.

Over the years, Gillette has introduced numerous innovations in the shaving industry, including the first adjustable razor in 1958, the first two-blade razor in 1971, and the first three-blade razor in 1998. Each of these products aimed to provide a closer and more comfortable shave, reflecting the company's ongoing commitment to innovation.

Products[edit | edit source]

Gillette's product line has expanded significantly since its founding. Today, it includes a wide range of personal care products, such as:

Disposable razors
Reusable razors
Shaving creams and gels
Aftershave products
Body washes
Deodorants

Among its most popular products are the Gillette Mach3, a three-blade razor designed for a closer shave with less irritation, and the Gillette Fusion5, which features five blades and a precision trimmer for accurate edging.

Acquisition by Procter & Gamble[edit | edit source]

In 2005, Gillette was acquired by Procter & Gamble, one of the largest and most diversified consumer goods companies in the world. This acquisition allowed Gillette to benefit from P&G's extensive distribution network and marketing resources, further solidifying its position as a leader in the personal care and grooming industry.

Social Responsibility and Marketing[edit | edit source]

Gillette has been known for its innovative marketing campaigns and social responsibility efforts. The brand has sponsored major sporting events and athletes, using the slogan "The Best a Man Can Get" since 1989. In recent years, Gillette has also addressed social issues through its advertising, including campaigns focused on masculinity and the #MeToo movement, sparking both praise and controversy.

Controversies[edit | edit source]

Despite its success, Gillette has faced its share of controversies, particularly regarding its marketing strategies. Some campaigns have been criticized for their approach to addressing social issues, with detractors arguing that they alienate the brand's core customer base. Additionally, the high cost of replacement blades has led to criticism and the rise of competitors offering more affordable options.

Conclusion[edit | edit source]

Gillette remains a dominant force in the personal grooming industry, with a legacy of innovation and a broad portfolio of products that cater to the needs of men and women around the world. Despite facing challenges and controversies, the brand continues to evolve, striving to uphold its commitment to offering high-quality shaving and personal care products.

Gillette Resources
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