Kick (soft drink)

Kick is a carbonated soft drink that was produced and marketed by the Royal Crown Company, Inc. (RC Cola). It was introduced in the late 1990s as an energy drink alternative to Mountain Dew and other citrus-flavored sodas.

History

Kick was launched in the late 1990s by the Royal Crown Company, Inc., which is known for its flagship product, RC Cola. The drink was marketed as a high-energy beverage, targeting a younger demographic that sought an alternative to other popular citrus-flavored sodas like Mountain Dew and Mello Yello.

Ingredients

The primary ingredients in Kick included carbonated water, high fructose corn syrup, citric acid, natural flavors, caffeine, and sodium benzoate (as a preservative). The drink was known for its high caffeine content, which was a key selling point for its energy-boosting claims.

Marketing and Reception

Kick was marketed with a focus on its energy-boosting properties, often highlighting its high caffeine content. The advertising campaigns targeted teenagers and young adults, using vibrant colors and energetic themes to appeal to this demographic.

Despite its initial popularity, Kick struggled to maintain a significant market share against established competitors like Mountain Dew. The drink was eventually discontinued, although it remains a nostalgic favorite for some consumers who remember its unique flavor and branding.

Discontinuation

The exact date of Kick's discontinuation is not well-documented, but it is believed to have been phased out in the early 2000s. The Royal Crown Company, Inc. shifted its focus to other products in its portfolio, and Kick gradually disappeared from store shelves.

Legacy

Although Kick is no longer available, it remains a part of the history of energy drinks and carbonated soft drinks. It is remembered for its attempt to carve out a niche in the competitive beverage market and its distinctive citrus flavor.

See also

• RC Cola
• Mountain Dew
• Mello Yello
• Energy drink
• Carbonated soft drink