Rei do Mate

Rei do Mate[edit | edit source]

Rei do Mate is a popular Brazilian franchise that specializes in selling various types of tea, coffee, and snacks. The company was founded in 1978 by Antonio Carlos Leite de Oliveira in Rio de Janeiro, Brazil. Since its inception, Rei do Mate has grown to become one of the largest food franchises in Brazil, with over 300 stores spread across the country.

History[edit | edit source]

Rei do Mate was established in 1978 by Antonio Carlos Leite de Oliveira. The first store was opened in downtown Rio de Janeiro, offering a variety of teas and snacks to the public. The company's name, which translates to "King of Mate," is a reference to the popular South American drink mate, a type of tea that is a staple in many Brazilian households.

Products[edit | edit source]

Rei do Mate offers a wide range of products, including various types of teas, coffees, and snacks. The company is particularly known for its mate tea, which is available in several flavors. In addition to mate, Rei do Mate also sells other types of tea, such as green tea, black tea, and herbal tea. The company's coffee offerings include traditional Brazilian coffee, as well as specialty coffees like cappuccino and espresso. Rei do Mate's snack menu features a variety of Brazilian pastries and sandwiches.

Franchise Model[edit | edit source]

Rei do Mate operates on a franchise model, with over 300 stores spread across Brazil. The company provides comprehensive training and support to its franchisees, including assistance with store setup, marketing, and operations. This has allowed Rei do Mate to expand rapidly and maintain a strong presence in the Brazilian food and beverage market.

Social Responsibility[edit | edit source]

Rei do Mate is committed to social responsibility and sustainability. The company sources its tea and coffee from suppliers who adhere to fair trade practices, ensuring that farmers are paid a fair price for their products. Rei do Mate also implements environmentally friendly practices in its stores, such as using biodegradable packaging and promoting recycling.

References[edit | edit source]

Official website of Rei do Mate
Franchising in Brazil: A comprehensive guide
Brazilian cuisine: An overview of traditional Brazilian foods and drinks
List of coffeehouse chains: A list of popular coffeehouse chains around the world

External Links[edit | edit source]

Official website of Rei do Mate

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