Ritter Sport

Ritter Sport[edit | edit source]

Ritter Sport is a brand of chocolate from the Alfred Ritter GmbH & Co. KG. Company which is based in Waldenbuch, Germany. Each 100 gram square-shaped chocolate bar is divided into 16 smaller squares, creating a four-by-four pattern.

History[edit | edit source]

Alfred Ritter GmbH & Co. KG was founded in 1912 in Stuttgart-Bad Cannstatt, Germany by Alfred and Clara Ritter. The company moved to Waldenbuch in 1930, a couple of years after the launch of the Ritter's Sport Chocolate brand. The brand's unique square shape was introduced in 1932.

Products[edit | edit source]

Ritter Sport produces a variety of chocolates with different fillings, including marzipan, praline, nuts, almonds, hazelnuts, nougat, yogurt, and many others. The company also produces a range of organic products with a variety of flavors.

Marketing and Distribution[edit | edit source]

Ritter Sport is known for its distinctive, square, practical packagings. The company's marketing strategy emphasizes the squareness of its chocolate bars. Ritter Sport is available in more than 90 countries worldwide.

Ritter Sport Museum[edit | edit source]

The Ritter Sport Museum, also known as the Art Museum Ritter, is located in Waldenbuch, Germany. The museum showcases a collection of contemporary abstract art — all from the private collection of the Ritter family.

Sustainability[edit | edit source]

Ritter Sport is committed to sustainability in all areas of its business. The company has implemented a number of initiatives to ensure the sustainability of its cocoa supply chain.