Windows Phone 7

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Windows Phone 7 Timeline
Internet Explorer Mobile 9

Windows Phone 7 is a mobile operating system developed by Microsoft, serving as the successor to their Windows Mobile platform. Launched in October 2010, Windows Phone 7 was aimed at the consumer market rather than the enterprise market that its predecessor targeted. With a focus on user interface design, it introduced a new user interface based on Microsoft's Metro design language, featuring live tiles that represent applications and dynamically update with content. This was a significant shift from the icon-based interfaces common at the time.

Development and Features[edit | edit source]

Windows Phone 7 was developed from the ground up, with Microsoft opting to start fresh rather than build upon the aging Windows Mobile architecture. This decision was partly influenced by the rising competition from Apple's iOS and Google's Android operating systems, which were rapidly defining new standards for smartphone usability and functionality.

One of the core features of Windows Phone 7 was the integration of Microsoft services such as Bing, Windows Live, and later, Xbox Live. It also offered a unique hub-based system, organizing content into areas such as People, Pictures, Games, Music + Video, and Office, aiming to provide a more integrated experience than its competitors.

Reception[edit | edit source]

Upon release, Windows Phone 7 received mixed to positive reviews. Critics praised its unique user interface, smooth performance, and tight integration with Microsoft services. However, it faced criticism for lacking features found in its competitors, such as multi-tasking and copy-paste functionality, though these were addressed in subsequent updates.

Market Impact[edit | edit source]

Despite Microsoft's significant investment and marketing efforts, Windows Phone 7 struggled to gain substantial market share against iOS and Android. Factors contributing to its limited success included a late entry to the market, a smaller app ecosystem, and the difficulty of attracting developers to the platform.

Succession[edit | edit source]

Windows Phone 7 was succeeded by Windows Phone 8 in 2012, which introduced a new kernel based on the Windows NT architecture, shared with Windows 8. This change allowed for greater hardware support, improved performance, and a closer integration with the Windows ecosystem. Despite these improvements, Windows Phone continued to face challenges in capturing significant market share.

Legacy[edit | edit source]

While Windows Phone 7's market impact was limited, its design philosophy influenced many aspects of Microsoft's product line, including the Windows 8 user interface and the design of the Xbox One dashboard. The Metro design language has been praised for its focus on typography and clean design, and its principles continue to influence Microsoft's software designs.

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Contributors: Prab R. Tumpati, MD