5 (gum)

5 (gum) is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, a subsidiary of Mars, Incorporated. The name "5" hints at the five human senses (with the ad slogan "Stimulate Your Senses" and "How It Feels To Chew Five Gum") and that it has 5 calories. The product line was released in the United States in March 2007.

History

The Wrigley Company introduced 5 (gum) in 2007. The launch was a significant part of the company's growth plan, marking the first new brand that the company had released in over a decade. The brand's marketing strategy focused on targeting teenagers and young adults.

Varieties

5 (gum) is available in various flavors, each of which is packaged in a distinctive colored packet. The original flavors include Cobalt (peppermint), Rain (spearmint), Flare (cinnamon), Lush (tropical), and Elixir (berry). Over the years, the brand has introduced and discontinued several other flavors.

Marketing

The marketing for 5 (gum) has been unique in its emphasis on the sensory experience of chewing gum. The brand's tagline, "Stimulate Your Senses," reflects this focus. The marketing campaigns have often used high-tech, futuristic imagery, and the brand has also sponsored various music festivals and other events popular with its target demographic.

See also

• Chewing gum
• Wrigley Company
• Mars, Incorporated