Bambi (company)

Bambi is a Serbian confectionery company that specializes in the production of a wide range of sweets and snacks. The company is headquartered in Požarevac, Serbia.

History

Bambi was founded in 1967 in Požarevac. Over the years, it has grown to become one of the leading confectionery manufacturers in Serbia and the Balkans. The company is known for its high-quality products and has a strong presence in the regional market.

Products

Bambi offers a variety of products, including:

• Plazma - A popular biscuit brand that is often used in desserts and as a snack.
• Jaffa Cakes - A type of biscuit with a layer of orange-flavored jelly and a coating of chocolate.
• Wellness - A range of health-oriented snacks and biscuits.
• Banini - A brand known for its chocolate-coated marshmallow treats.

Market Presence

Bambi has a significant market presence in Serbia and exports its products to several countries in the region, including Croatia, Bosnia and Herzegovina, Montenegro, and North Macedonia. The company has also expanded its reach to international markets.

Ownership

In 2019, Bambi was acquired by Coca-Cola HBC, a leading bottler of The Coca-Cola Company products. This acquisition has helped Bambi to further expand its market presence and product offerings.

Corporate Social Responsibility

Bambi is committed to corporate social responsibility and engages in various initiatives to support the local community. The company focuses on sustainability, environmental protection, and social welfare programs.

See Also

• List of companies of Serbia
• Economy of Serbia
• Confectionery