Bass Brewery

Bass Brewery was a British brewery founded in 1777 by William Bass in Burton upon Trent, Staffordshire, England. It became one of the largest breweries in the world by the late 19th century and was particularly known for its pale ale, which was exported globally.

History

The brewery was established in 1777 by William Bass, who purchased a brewery in Burton upon Trent. The location was ideal due to the quality of the local water, which was perfect for brewing pale ale. By the mid-19th century, Bass Brewery had become one of the largest breweries in the world, producing over a million barrels of beer annually.

In 1876, Bass Brewery's red triangle logo became the first registered trademark in the United Kingdom. The brewery's success continued into the 20th century, and it became a significant exporter of beer, particularly to the British Empire.

Products

Bass Brewery is best known for its pale ale, which was one of the first beers to be brewed using the pale malt that gives the beer its distinctive color and flavor. The brewery also produced a variety of other beers, including stouts and lagers.

Acquisitions and Mergers

In 1967, Bass Brewery merged with Charrington United Breweries to form Bass Charrington. The company continued to grow through acquisitions, including the purchase of Mitchells & Butlers in 1961 and Courage Brewery in 1995.

In 2000, Bass Brewery's brewing operations were sold to Interbrew, now known as Anheuser-Busch InBev. The Bass brand continues to be produced by Anheuser-Busch InBev, although the original brewery in Burton upon Trent is no longer operational.

Legacy

The legacy of Bass Brewery is still evident today. The red triangle logo remains a recognizable symbol of quality beer, and the Bass brand continues to be popular among beer enthusiasts. The brewery's history is also preserved in the National Brewery Centre in Burton upon Trent, which houses a collection of artifacts and exhibits related to the brewing industry.

See Also

• Burton upon Trent
• Pale ale
• Anheuser-Busch InBev
• National Brewery Centre