Bisk Farm

From WikiMD's Food, Medicine & Wellness Encyclopedia

Bisk Farm is an Indian food products company that specializes in the manufacturing and distribution of biscuits, cakes, cookies, and other bakery products. The company is headquartered in Kolkata, West Bengal, and is a part of the Aparna Group. Bisk Farm has established itself as a prominent player in the Indian bakery market since its inception.

History[edit | edit source]

Bisk Farm was founded in 2000 by the Aparna Group. The company quickly gained popularity due to its high-quality products and innovative marketing strategies. Over the years, Bisk Farm has expanded its product range and distribution network, making its products available across India.

Products[edit | edit source]

Bisk Farm offers a wide variety of bakery products, including:

  • Biscuits: Bisk Farm produces a range of biscuits, including cream biscuits, digestive biscuits, and glucose biscuits.
  • Cakes: The company offers a variety of cakes, such as sponge cakes, fruit cakes, and chocolate cakes.
  • Cookies: Bisk Farm's cookie range includes butter cookies, choco-chip cookies, and nutty cookies.
  • Rusks: The company also produces rusks, which are a popular tea-time snack in India.

Manufacturing Facilities[edit | edit source]

Bisk Farm operates several state-of-the-art manufacturing facilities across India. These facilities are equipped with modern machinery and adhere to strict quality control measures to ensure the production of high-quality bakery products. The company's manufacturing units are located in West Bengal, Odisha, and Bihar.

Distribution Network[edit | edit source]

Bisk Farm has an extensive distribution network that covers both urban and rural areas in India. The company has a strong presence in the eastern and northeastern regions of the country. Bisk Farm products are available in various retail outlets, including supermarkets, hypermarkets, and local grocery stores.

Marketing and Branding[edit | edit source]

Bisk Farm has employed various marketing strategies to promote its products. The company has used television commercials, print advertisements, and digital marketing campaigns to reach a wide audience. Bisk Farm's branding focuses on quality, taste, and innovation, which has helped the company build a loyal customer base.

Corporate Social Responsibility[edit | edit source]

Bisk Farm is committed to corporate social responsibility (CSR) initiatives. The company has undertaken various projects in the areas of education, healthcare, and environmental sustainability. Bisk Farm also supports local communities by providing employment opportunities and promoting local sourcing of raw materials.

See Also[edit | edit source]

References[edit | edit source]

External Links[edit | edit source]

Official website

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Contributors: Prab R. Tumpati, MD