Duracell

Duracell is a globally recognized battery manufacturer and a subsidiary of Berkshire Hathaway. The company was established in the mid-20th century and is known for producing long-lasting alkaline and specialty batteries.

History[edit | edit source]

Duracell was founded in the 1940s by scientist Samuel Ruben and businessman Philip Rogers Mallory. The company initially started as the PR Mallory Company and was involved in the production of mercury batteries for military equipment. The brand name "Duracell" was introduced in 1964, derived from the term "durable cell".

Products[edit | edit source]

Duracell's product line includes alkaline batteries, rechargeable batteries, button cell batteries, and specialty batteries. The company also manufactures power systems for use in different industries. Duracell's batteries are used in a wide range of devices, including flashlights, remote controls, and medical devices.

Marketing and Advertising[edit | edit source]

Duracell is known for its distinctive marketing campaigns. The company's mascot, the Duracell Bunny, has been a significant part of its advertising since 1973. The bunny, often seen beating a drum, symbolizes the long-lasting power of Duracell batteries.

Environmental Impact[edit | edit source]

Duracell has implemented several initiatives to reduce its environmental impact. The company has a battery recycling program and is committed to reducing its carbon footprint through energy-efficient manufacturing processes.