Dutch Bros. Coffee

Dutch Bros Coffee wordmark

Dutch Bros. Coffee

Dutch Bros. Coffee is a publicly held drive-through coffee chain in the United States. Founded in 1992 by brothers Dane and Travis Boersma, the company is headquartered in Grants Pass, Oregon. Dutch Bros. Coffee is known for its unique culture, customer service, and a wide variety of coffee and non-coffee beverages.

History[edit | edit source]

Dutch Bros. Coffee was established in 1992 when the Boersma brothers decided to leave their family dairy business and start a coffee cart. The first cart was located in downtown Grants Pass, Oregon. The company quickly expanded, opening more locations throughout Oregon and eventually across the western United States.

Products[edit | edit source]

Dutch Bros. Coffee offers a diverse menu that includes hot and cold coffee drinks, energy drinks, teas, smoothies, and other specialty beverages. Some of their popular drinks include the "Kicker," "Annihilator," and "Caramelizer." They also offer a variety of milk options, including dairy-free alternatives.

Culture and Community[edit | edit source]

Dutch Bros. Coffee is known for its vibrant and positive company culture. The company places a strong emphasis on customer service and community involvement. Each year, Dutch Bros. hosts several fundraising events, such as "Drink One for Dane," which supports ALS research, and "Buck for Kids," which raises money for local children's organizations.

Expansion[edit | edit source]

Since its founding, Dutch Bros. Coffee has grown significantly. As of 2023, the company operates over 500 locations across multiple states, including California, Washington, Idaho, Nevada, Arizona, and Colorado. The company continues to expand, with plans to open more locations in the coming years.

Corporate Structure[edit | edit source]

Dutch Bros. Coffee transitioned from a privately held company to a publicly traded company in 2021. The company is listed on the New York Stock Exchange under the ticker symbol "BROS." The current CEO is Joth Ricci, who succeeded Travis Boersma in 2021.

References[edit | edit source]

External Links[edit | edit source]

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