Eclipse (gum)

Eclipse (gum)

Eclipse is a brand of chewing gum produced by the Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. The brand was first introduced in the United States in 1999 as an extension of the existing Extra gum brand. Eclipse gum is marketed under the tagline "Incredibly Fresh Breath."

History

Eclipse was launched in 1999 by the Wm. Wrigley Jr. Company as a variety of its popular Extra brand. The gum was initially introduced in the United States and later expanded to other markets worldwide. The brand was developed as a response to the growing demand for a sugar-free gum that offers breath freshening benefits.

Product Description

Eclipse gum is a sugar-free chewing gum that is known for its strong and long-lasting flavors. The gum contains Xylitol, a sugar alcohol that is used as a sugar substitute, which can help to prevent tooth decay and improve oral health. The gum also contains other ingredients such as sorbitol, gum base, glycerol, and natural and artificial flavors.

Eclipse gum is available in various flavors, including peppermint, winterfrost, spearmint, and polar ice. Each pack of Eclipse gum contains 18 pieces, and the gum is also available in a car cup format that is designed to fit in a car's cup holder.

Marketing and Advertising

Eclipse gum has been marketed with a focus on its breath freshening capabilities. The brand's tagline, "Incredibly Fresh Breath," highlights this aspect of the product. Over the years, Eclipse has launched several advertising campaigns to promote its products. These campaigns often emphasize the gum's ability to provide instant fresh breath and its long-lasting flavor.

See Also

• List of chewing gum brands
• Wm. Wrigley Jr. Company
• Mars, Incorporated
• Extra (gum)