Glaceau Smartwater

Glaceau Smartwater is a brand of bottled water produced by Energy Brands, a subsidiary of The Coca-Cola Company. It is marketed as a premium product, distinguished by its purification process and added electrolytes.

History

Glaceau Smartwater was introduced in 1996 by J. Darius Bikoff, the founder of Energy Brands. The brand quickly gained popularity due to its unique selling proposition of vapor-distilled water with added electrolytes for taste.

Production Process

The water used in Glaceau Smartwater undergoes a vapor-distillation process. This involves heating the water until it vaporizes, then condensing the vapor back into liquid form. This method is intended to remove impurities and contaminants. After distillation, electrolytes such as calcium chloride, magnesium chloride, and potassium bicarbonate are added to enhance the taste.

Product Variants

Glaceau Smartwater is available in several variants, including:

• Original Smartwater: The standard vapor-distilled water with added electrolytes.
• Smartwater Alkaline: This variant has a higher pH level, achieved through the addition of alkaline minerals.
• Smartwater Antioxidant: Contains added selenium for its antioxidant properties.
• Smartwater Flavors: Infused with natural flavors such as cucumber lime, pineapple kiwi, and strawberry blackberry.

Marketing and Distribution

Glaceau Smartwater is marketed as a premium bottled water brand. It is often associated with health and wellness due to its purification process and added electrolytes. The brand has been endorsed by various celebrities and is widely available in retail stores, supermarkets, and online platforms.

Environmental Impact

Like many bottled water brands, Glaceau Smartwater has faced criticism regarding its environmental impact. Concerns include the use of plastic bottles and the carbon footprint associated with production and distribution. The Coca-Cola Company has made efforts to address these issues by promoting recycling and exploring sustainable packaging options.

See Also

• Bottled water
• Energy Brands
• The Coca-Cola Company
• Electrolytes
• Vapor-distilled water