Lav pivo

Lav pivo is a popular beer brand in Serbia. It is produced by the Carlsberg Group at the Carlsberg Serbia brewery located in Čelarevo, a village in the Bačka Palanka municipality. Lav pivo is one of the oldest beer brands in Serbia, with a history dating back to 1892.

History

The origins of Lav pivo can be traced back to the establishment of the first brewery in Čelarevo in 1892. The brewery was initially founded by Lazar Dunđerski, a prominent Serbian industrialist. Over the years, the brewery underwent several changes in ownership and modernization efforts, eventually becoming part of the Carlsberg Group in 2003.

Varieties

Lav pivo is available in several varieties, catering to different tastes and preferences. The main varieties include:

• Lav Premium - A premium lager with a rich flavor and higher alcohol content.
• Lav Pilsner - A classic pilsner with a balanced taste and moderate alcohol content.
• Lav Dark - A dark beer with a robust flavor and a hint of caramel.

Production

The production of Lav pivo follows traditional brewing methods combined with modern technology. The brewery in Čelarevo uses high-quality ingredients, including locally sourced barley, hops, and pure water from the region. The brewing process involves several stages, including mashing, fermentation, and maturation, ensuring the final product meets high standards of quality and taste.

Market Presence

Lav pivo holds a significant share of the Serbian beer market and is also exported to several countries in the region. The brand is known for its distinctive lion logo and strong marketing presence. Lav pivo is a popular choice among beer enthusiasts in Serbia and is often associated with social gatherings and celebrations.

Cultural Significance

Lav pivo has a strong cultural significance in Serbia. It is often featured in local festivals, music events, and sports sponsorships. The brand has become a symbol of Serbian pride and tradition, reflecting the country's rich brewing heritage.

See Also

• Beer in Serbia
• Carlsberg Group
• Čelarevo
• Bačka Palanka