MTV

MTV
	150px
Country	United States
Broadcast area	Worldwide
Headquarters	One Astor Plaza, New York City
Programming
Language(s)	English
Picture format	1080i HDTV
Ownership
Owner	Paramount Global
Sister channels	MTV2, VH1, CMT, Comedy Central, Nickelodeon
History
Launched	August 1, 1981
Links
Website	mtv.com

File:Jjjackson-mtv.jpg

MTV (originally an initialism of Music Television) is an American cable television channel that launched on August 1, 1981. The channel originally aired music videos as guided by television personalities known as "VJs". Over time, MTV significantly shifted its focus to youth culture, reality television, and other entertainment programming.

History[edit | edit source]

MTV was launched by Warner-Amex Satellite Entertainment, a joint venture between Warner Communications and American Express. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. The channel quickly gained popularity and became a significant influence on pop culture and the music industry.

Programming[edit | edit source]

MTV's programming has evolved over the years. Initially, it was dedicated to airing music videos and related content. However, in the late 1980s and early 1990s, the channel began to diversify its programming. Notable shows include:

Influence[edit | edit source]

MTV has had a profound impact on music, fashion, and youth culture. It played a crucial role in the careers of many artists, including Madonna, Michael Jackson, and Nirvana. The channel also popularized the concept of the music video as a promotional tool for artists.

Criticism[edit | edit source]

MTV has faced criticism over the years for various reasons, including the shift away from music videos, the portrayal of reality television as authentic, and the impact of its content on teenagers and young adults.

International Versions[edit | edit source]

MTV has expanded globally with various international versions, including MTV Europe, MTV Asia, and MTV Latin America. Each regional version tailors its content to the local audience while maintaining the core brand identity.

References[edit | edit source]

External links[edit | edit source]

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MTV