Magnum ice cream

Magnum is a brand of ice cream that is owned and produced by the British/Dutch Unilever company. It was first developed and produced in Belgium and was launched in Germany in 1989 before being sold in other countries. Magnum ice cream is notable for its thick, cracking chocolate shell and creamy ice cream interior, which is available in a variety of flavors.

History[edit | edit source]

Magnum was first launched in Germany in 1989 during the ice cream industry's move towards luxury and premium ice cream products. The brand was introduced to the United States in 2011. Magnum ice cream bars are now sold in over 40 countries.

Product Range[edit | edit source]

Magnum offers a range of ice cream bars in various flavors, including classic, almond, white chocolate, and double caramel. The brand also offers a range of ice cream tubs with a shell of chocolate on top that is designed to be cracked before eating.

Production[edit | edit source]

Magnum ice cream bars are made by dipping a block of ice cream in a vat of molten chocolate. The chocolate then cools and hardens, forming a crisp shell around the ice cream.

Marketing[edit | edit source]

Magnum has been known for its high-profile advertising campaigns. The brand has used celebrities such as Rachel Bilson, Benicio Del Toro, and Kendall Jenner in its advertisements.