Maltesers

Maltesers are a British confectionery product manufactured by Mars, Incorporated. They were first sold in the United Kingdom in 1937. The chocolate balls are light, airy and crunchy, consisting of a malted milk centre surrounded by milk chocolate.

History

Maltesers were created by Forrest Mars, Sr., the son of the founder of Mars, Incorporated, Franklin Clarence Mars. The idea for Maltesers came to Forrest Mars, Sr. during the Spanish Civil War when he saw soldiers eating chocolate pellets with a hard shell of tempered chocolate. This inspired him to create a new kind of candy that combined the hard shell of the chocolate pellets with a malted milk centre.

Production

The production of Maltesers involves a complex process. The malted milk centre is made by combining malted barley with whole milk to create a malted milk mixture. This mixture is then evaporated until it becomes a thick, sticky liquid. This liquid is then formed into small balls, which are then coated in milk chocolate.

Popularity

Maltesers have become a popular confectionery product worldwide. They are sold in a variety of packaging, including plastic bags, larger cardboard boxes and tubes. Maltesers are also a popular choice for movie-goers and are often sold in cinemas.

Varieties

There are several varieties of Maltesers available, including Maltesers Teasers, which are flat bars of chocolate with tiny pieces of Maltesers in them, and Maltesers Buttons, which are flat, round pieces of chocolate with tiny pieces of Maltesers sprinkled on top.

In popular culture

Maltesers have been featured in various forms of media and popular culture. They have been used in a number of advertising campaigns, often with a humorous twist. In the United Kingdom, Maltesers are often associated with the Comic Relief charity, with special editions of the candy being sold to raise money for the charity.

See also

• List of confectionery brands
• Mars, Incorporated