Microsoft Store (retail)

Microsoft Store Front

TorontoMicrosoftStore8

Microsoft Store in Sydney 2017

Microsoft Store locations in the US

Microsoft Store (retail) was a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software, and consumer electronics. The first two Microsoft Store locations opened on October 22, 2009, in Scottsdale, Arizona, and Mission Viejo, California. They were part of Microsoft's effort to compete with Apple's Apple Stores and to provide a direct Microsoft presence in retail locations. The stores aimed to make buying and using Microsoft products a more personalized and direct experience.

History

The concept for the Microsoft Store was announced in 2008, and the first stores were opened in 2009 as part of Microsoft's strategy to engage consumers directly. Over the years, Microsoft expanded the number of store locations across the United States and internationally, including in Canada, Australia, and the United Kingdom. The stores showcased a variety of Microsoft products, including Windows operating systems, Office software suite, Surface tablets, and Xbox gaming consoles, as well as a selection of third-party products.

In addition to sales, Microsoft Stores offered personal training, technical support, and community events to help customers better understand and use their products. This service was similar to the Genius Bar found in Apple Stores, known as the Answer Desk in Microsoft Stores.

Design

The design of Microsoft Stores was sleek and modern, featuring wide open spaces and interactive areas where customers could test and experience Microsoft's products firsthand. The layout was designed to be inviting and to encourage customers to explore the technology on display.

Closure

On June 26, 2020, Microsoft announced that it would permanently close all but four of its Microsoft Stores worldwide as part of a strategic change in its retail operations. The closures were attributed to changes in the retail landscape and to the impact of the COVID-19 pandemic. Microsoft stated that it would focus on its digital retail operations through the Microsoft Store online, where customers can purchase products and services and receive support.

Legacy

The closure of Microsoft Stores marked the end of an era for Microsoft's direct retail efforts. However, the company continues to maintain a strong online presence through its website, where customers can access the full range of Microsoft products and services. The shift towards digital retail has allowed Microsoft to reach a broader audience globally, beyond the limitations of physical store locations.

See Also

• Apple Store
• Retail
• Microsoft
• Consumer electronics