Open Happiness

Open Happiness

Open Happiness is a global marketing campaign for The Coca-Cola Company. It was first launched in the first quarter of 2009 and was used in more than 200 countries worldwide. The campaign is a part of the company's effort to spread positivity and optimism through its products and brand.

Overview

The Open Happiness campaign was created by the Wieden+Kennedy advertising agency. The campaign's main message is to encourage consumers to open a bottle of Coca-Cola and share happiness and positivity. The campaign includes various forms of advertising, including television commercials, print ads, and digital content.

Concept

The concept of Open Happiness is based on the idea that Coca-Cola can bring a small moment of joy in everyday life. The campaign encourages people to take a break from their busy lives and enjoy a moment of happiness. This concept aligns with Coca-Cola's brand identity as a symbol of refreshment and enjoyment.

Reception

The Open Happiness campaign has been well received globally. It has won several awards for its creativity and effectiveness in conveying the brand's message. The campaign has also been praised for its positive and uplifting message.

Impact

The Open Happiness campaign has had a significant impact on Coca-Cola's brand image. It has helped reinforce the brand's position as a symbol of happiness and positivity. The campaign has also helped increase sales and market share in several markets.

See Also

• Coca-Cola
• Wieden+Kennedy
• Advertising campaign