PÜR Gum

PÜR Gum is a brand of chewing gum that is marketed as being free from aspartame, a low-calorie sweetener used in many sugar-free products. The brand is owned by The PUR Company Inc., a Canadian company that specializes in aspartame-free products.

History

The PUR Company Inc. was founded in 2010 by Jay Klein, with the aim of creating healthier alternatives to traditional confectionery products. The company launched PÜR Gum as its first product, which quickly gained popularity due to its aspartame-free formulation.

Products

PÜR Gum is available in several flavors, including peppermint, spearmint, wintergreen, cinnamon, pomegranate mint, and coolmint. The gum is sweetened with xylitol, a natural sweetener that is considered to be healthier than aspartame.

Health Benefits

PÜR Gum is marketed as a healthier alternative to traditional chewing gum. The use of xylitol as a sweetener has several potential health benefits. Xylitol is a sugar alcohol that has fewer calories than sugar and does not raise blood sugar levels. It is also beneficial for dental health, as it can help to prevent tooth decay and gum disease.

Criticisms and Controversies

Despite its health claims, PÜR Gum has faced criticism for its use of xylitol, which can cause digestive problems in some people. There have also been concerns about the environmental impact of gum production, as most chewing gums are not biodegradable.

See Also

• Chewing gum
• Aspartame
• Xylitol
• Sugar alcohol
• Jay Klein