Orbit Gum

Orbit Gum is a popular brand of chewing gum from the Wrigley Company. Established in the United States in 1977, it was rebranded in 2001 as a sugar-free product and has since become one of the leading gum brands in the world.

History

Orbit Gum was first introduced by the Wrigley Company in 1944 in the United States as a traditional, sugared chewing gum. The brand was withdrawn from the market in the 1970s due to a sugar shortage during World War II. It was reintroduced in 1977 and then rebranded in 2001 as a sugar-free gum, which is now its primary product.

Products

Orbit Gum offers a variety of flavors, including Peppermint, Spearmint, Wintermint, and a variety of fruit and dessert flavors. Each pack contains 14 pieces of gum, and the brand also offers multi-packs and larger, resealable bags.

Marketing

Orbit Gum is known for its distinctive packaging, which features a bold, circular logo and bright colors to match each flavor. The brand's marketing campaigns often emphasize the product's ability to provide "a clean feeling" after meals, and its tagline is "Orbit: For a Good Clean Feeling. No Matter What."

Reception

Orbit Gum has been well-received by consumers and has consistently ranked among the top-selling gum brands in the United States. It has also received positive reviews for its long-lasting flavor and the quality of its sugar-free product.

See also

• List of chewing gum brands
• Wrigley Company
• Sugar-free gum